Case study · Mighty Minds · AI Creative Studio

madmonk.ai

A tech review channel fronted by a 3D AI character. I built the generative video pipeline that turns a script into a finished episode with him in it.

The problem
The character existed. What the channel lacked was a repeatable way to turn him into finished episodes at a consistent quality.
What I built
The full AI video pipeline. Runway and Kling, with Sora where it fit, for the motion and the scenes, and an ElevenLabs voice tuned to stay recognisable episode to episode.
My role
Built and directed the pipeline end to end, as Mighty Minds AI Creative Studio.
The difference
The pipeline was the deliverable. Once it exists, a new episode is a production run, not a build from scratch.
Repeatable episode pipelineConsistent voice and look
MadMonk, the channel's AI host.

The brief

madmonk.ai is a tech review channel with an unusual host: a 3D AI character called MadMonk, not a person. The angle is specific. Not surface level tech news, but under the hood reviews, where MadMonk takes a new technology apart and shows how it actually works.

The character already existed. What the channel did not have was a way to turn him into finished episodes at a repeatable quality. As Mighty Minds AI Creative Studio, that production pipeline was my part of the build.

The build

I built the full AI video pipeline behind the host, end to end. I directed Runway and Kling, and Sora where it fit, to generate the motion and the scenes an episode needs.

He is voiced with ElevenLabs, tuned to stay steady and recognisable from one episode to the next.

The craft is in holding it together. Keeping the look coherent shot to shot and the voice consistent, so a generated episode reads as one branded piece, not a stitch of clips.

What was delivered

What madmonk.ai got was a complete, repeatable way to produce episodes. A generative video pipeline and a consistent voice that turn a script into a finished, on brand episode built around the channel's host.

The pipeline was the deliverable. Once it exists, a new episode is a production run, not a build from scratch.

Tech & tools

RunwayKlingSoraElevenLabsGenerative videoAI video pipelinePrompt & creative directionEdit & post

My role

  • Built the AI video pipeline end to end, directing Runway, Kling and Sora to generate the episodes.
  • Set up the ElevenLabs voice so the host sounds consistent across every episode.
  • Owned the creative and production direction, keeping the look and voice coherent shot to shot.