Case study · Personal project
AI Generated Ad Commercial
A video advertisement produced entirely with AI, from concept to finished cut, by directing a generative video pipeline built around AnimateDiff.
The idea
Could a finished, watchable commercial be produced without a camera, a crew or a shoot budget, using only generative AI?
This project was my answer: take an ad from concept to a final cut entirely through AI tooling, and learn where the technology shines and where it still fights you.
The approach
I treated it like a real creative brief, not a tech demo. Start from the concept and the story beats, then direct a generative pipeline built around AnimateDiff to produce the motion.
The craft is in the direction: prompts that hold a consistent look across shots, controlling motion so it reads as intentional, and editing the generated material into something with pacing and a payoff.
The model makes frames. The product and creative decisions make it an ad.
The result
A complete, fully AI produced commercial, shown here, made with no live footage.
Beyond the clip itself, it gave me a working understanding of the generative video stack and a repeatable sense of how to take AI creative from a rough idea to something a brand would actually run.
Tech & tools
My role
- Owned the concept and creative direction for the commercial.
- Directed the AnimateDiff generative pipeline to produce consistent, on brief motion.
- Edited the generated shots into a finished, paced commercial.